Mashad, Iran (2013)
GFA: 357,197 m2
type: mixed use, hotel, office, retail, residential, conference centre, entertainment facilities
The endless communal cycle of shopping for daily goods, for meeting friends and sharing food and conversation, for being inspired and amused, for imagining the future and remembering the past,
all these activities and their many overlapping variations and conditions are catered for at Mehr O mah.
Centred upon the contemporary experience of the traditional linear bazaar, but with soaring vertical atriums and multiple connections, Mehr O Mah will captivate the senses and excite the mind.
Offering variation, surprise and unexpected vistas, this will be a bazaar like no other.The linear retail model is punctuated with the 7 unique atrium spaces which contain the vertical connections between retail, carparking and the roof garden.
Each atrium forms the centre of a specific retail zone.
Mehr O Mah will act as a beacon, a signpost in the Mashad skyline providing focus and orientation across the urban landscape.
A vertical icon of partnered towers, and a horizontal urban experience the project will combine and showcase the myriad activities that define a cosmopolitan city.
In bringing these many diverse and complimentary amenities and services together in an efficient and yet generous environment, Mehr O Mah will become the marketplace for Mashad.