南京金鹰湖滨天地A街区形象提升

江苏南京（2019-）
项目类型： 外立面设计、项目品牌提升

金鹰仙林湖滨天地外立面改造方案设计，旨在将其打造成当地的新地标性商业项目。金鹰仙林湖滨天地是南京当地富有代表性的商业项目。
本次改造目的为重塑建筑立面形象，在满足设计要求的情况下力求通过本次设计改造，赋予每幢建筑独特的外观和个性，令金鹰仙林湖滨天地以崭新、现代、富有活力的全新姿态展现在南京人民面前。
《南京市色彩控制导则》中，确定以“梧桐素彩，锦绣妆花”为城市总体色彩特征。本次立面改造设计灵感来自于，南京云锦中最复杂最具特色的工艺叫做妆花，它在工艺上不受套色的约束，色彩充分混合，变化丰富。
本方案设计的色彩，主要从锦绣妆花的色彩系列中演变而生，建筑外部的色彩是鲜艳的但又保持某种低调，把一些较暗的色调广泛的运用其中，给人以视觉冲击。
且通过几何形的造型和大胆饱满的用色，赋予每幢建筑独特的外观和个性，打造出一种具有国际性的外观设计。

The design of the exterior facade reconstruction scheme of Jinying Xianlin Lakeside World aims to build it into a new local landmark commercial project. Golden Eagle Xianlin Lake World is a representative commercial project in Nanjing.
The purpose of this transformation is to reshape the facade image of the building. Under the condition of meeting the design requirements, we strive to endow each building with a unique appearance and personality through this design transformation, so that the Golden Eagle Xianlin Lake World will be presented to the people of Nanjing with a new, modern and dynamic attitude.
In the Guidelines for Color Control in Nanjing, “wutong plain color, beautiful makeup” is determined as the overall color feature of the city. The design inspiration for this facade reconstruction comes from the most complex and distinctive process of Nanjing Cloud Brocade, called makeup flower, which is not subject to the restrictions of color matching in terms of technology. The colors are fully mixed and varied.
The colors designed in this scheme are mainly evolved from the color series of beautiful makeup flowers. The exterior color of the building is bright but keeps a certain low key. Some darker colors are widely used to give people a visual impact.
Through geometric shape and bold and full color, each building is endowed with a unique appearance and personality, creating an international appearance design.